If you dont' have your online presence figured out by now then you are late!   Every age from 8 to 80 are now engaging in surving the net, joining facebook and following tweets.

For those of you who are still holding back on this form of marketing, do know the time has come.

Blue Newt North can make your online networking strategy easy, and uncomplicated.  We can teach you how to handle your own online presense or we can handle it for you.  Regardless of which one you prefer, this is the fundamental list of must do's associated with your business.

DYNAMIC WEB SITE

If you want traffic to keep returning to your site it must change.  Additionally great content is also a wonderful way of having the search engines fall in love with your site, the more robust the content, the more your site is indexed and categorized across the net.  A web site with great content is also a quick and easy way to add articles and interesting facts to your social networking endeavours that we will talk about later.

In order to win over customers you need to have great imagery.  That famous saying that a picture is worth a thousand words is definitely true today, and helps create an instant recall for all those visual customers.  Many images can also conjur up emotions, needs, and a positive attitude if done correctly.

The new look for web sites today are clean dynamic and engaging.  Often times fan pages from Facebook and Twitter feeds are integrated into the design, this is a great addition to a site that allows another dynamic component to your web site while directing traffic to sign up with your Facebook fanpage.

FACEBOOK FAN PAGE

Facebook is the monster you can't ignore.  It is big, and it is where all the traffic is. It is simple logic to fish for customers where they gather the most.  Everyone needs to learn how to use Facebook to direct traffic to their web sites, use facebook to test out new product ideas, gather testimonials, create great customer retention and of course my favourite, using the facebook analytics to gather customer demographic data.  A very useful tool in gauging who your customers are, where they are coming from, and what they are responding to.

LINKEDIN

Everyone should be using Linked In.  A great B2B networking tool.  Go ahead contact someone to create business relationships, join groups and discussions to talk about your business that's what it's there for.  Linked In also added a company profile which allows you to do additional marketing with videos, banners, and product and service listings.  The perfect scenario is to post your linked in account on your business fan page that way you get to profile your expertise in your field and gain even more credibiilty as an expert in your field.

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