Sunday, 25 July 2010 19:17
Sit back and relax, Blue Newt North will take care of all your design needs. We are a one stop shop - your web and print campaigns housed in one location. We specialize in backend databases, social media customer retention, business development. We are wizards at using the latest internet technologies to market your business and look forward to being your business advisors.
Let's talk about design.....
Does your design conjure up the right emotion? Your ad or look needs to be inviting and pleasing to the eye. With everyone being inundated with words and signs, most people are immune to text. Images are still the most powerful statement you can make, that is why at Blue Newt
North we believe the ageless line " a picture says a thousand words". That is why you will always find plentiful imagery in everything we do.
When possible we try never to use stock photos. Photos of the actual location, product or business tell the most accurate stories. However, there are always cases where stock photography must be used. Stock photography can offer a variety of images at your disposal with a wide range of creative sets. Stock photography is always good in a commercial situation where favourtisim cannot be shown. Such was the example on Queen Street. The poster we designed used stock photography in order to be fair to all the businesses on the street. We could not take a photo of every business, so we decided to use photos that would convey a look, a feel and an inspiration to drive down the street. Photos were used on the banners, rather than graphic designs, to get the attention of passerby's.
These two designs show the impact of using photography in your ads, and the difference between original and stock photography.
