Snapshots of people who regularly frequent your establishment or use your products are a great way to bring customers.  Of course it's difficult to get that "perfect" shot when it's not staged, its definitely a major impact when you can say this is not stock photography!

This is a very organic shot.  They are not models, they are actual customers. 

The food on the table is not staged, this is exactly what they ordered and how they ate it.  While the photo may not meet the critical eye of a perfectly composed shot; it does show that this is real life on Queen Street!