When revitalizing a community the web site needs to reflect that. The www.queenstreetniagarafalls.com albeit a long domain name is a re-education to the public of where Downtown Niagara Falls actually is. As the tourism district in Niagara Falls grew, Downtown Niagara Falls lost its identity, and soon 80% of the people believed that Clifton Hill, Victoria Avenue and the Fallsview were the downtown core. In order to regain Queen Streets status as downtown we needed everyone to get to know the name of the street.
Building a Web Community