Demographics

Discovering the demographics of a business is extremely important.  Demographics help you to know where you've been, where you are, and how do you need to proceed in the future.  The image you see here is of Queen Street Niagara Falls.  It is a snapshot of the male to female ratio of retail shop patrons for the entire revitalization area, the figure also includes age range to create a quick visual reference.

Blue-Newt North delivers demographic data in a multitude of ways so that you have a complete visual representation of how your business is flowing.  At first glance you can see that there is a predominance of female dominated attractions to the area.  This snapshot shows a nice healthy growth to the downtown core, as most of the shoppers tend to be female.  However, there is a nice injection of male dominated businesses to draw a couples scenario to the street.

Other data can be quickly derived from this image such as where the males and females will tend to travel along the street.  An urban planner or developer would find this information key to populating new business along the street to maintain a constant balance of foot traffic from one end of the street to the other.

This image is a small sample of all the demographic data you can glean from an area like this.  Quite frankly all the information you need on how to know the personality of your business is right in front of you.